CAPA Events

CAPA Central meetings are the 3rd Saturday of each month

November 20 (10:30 – 11: 30 am ET)
The Marketing Begins BEFORE the Writing Ends, by Sharon Castlen
What do you need to consider to create the most marketable book AND have the distribution and marketing plan in place long BEFORE the publication date?  Learn the keys for: determining the right title, creating a cover that will sell, developing the right front and back matter to increase sales, writing back cover copy that works, and securing CIP data. Learn how to find your early reader endorsements to ensure the greatest marketability in your target markets.  What often keeps the book off the shelf and out of view of the consumer? What do they need…what makes the difference in a professional book that will market well and find the right distribution? Learn from veteran book marketer, Sharon Castlen , Integrated Book Marketing who has worked with authors and publishers for over 35 years, and take away tips and strategies for immediate use.

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