5,4,3,2,1… Launch Your Book


You did it. You actually did it. Has it sunk in yet? You said you were going to write a book, and you wrote a mother trucking book. You poured your heart and energy and God given (or hard gained) talent into it. So, um, now what?

Clapping GIF by Steve Harvey TV - Find & Share on GIPHY

Say It Loud, Say It Proud

If a writer publishes a book, and no one knows it, are they really an author? (You saw what I did there, right?)

If the answer is, “Yes, but I haven’t really told many people,” then…

  • Don’t you want people to know?
  • Don’t you want to sell books?
  • Don’t you want to celebrate your accomplishment?

I have to assume the answer is yes to all the above. Otherwise, this post is pointless. However, I totally get it if you’re emotionally (and maybe financially drained from pouring all your focus into the writing and publishing process and thereby pushed off the promoting part. It probably feels daunting. Overwhelming. Exhausting.

By the way, if you plan on writing another book, be sure to take advantage of my FREE Write>Publish>Promote Timeline to help you prepare.

I Got You Babe GIFs | Tenor

Let’s DO This

We’re going to treat this as though you’re at ground zero of this phase. Anything you’ve already done (or refuse to do), just give it a mental CHECK & move on.

  1. Create an Author Page across social media & a VIP group for your readers on Facebook. Yes, even if you hate social media and never use it in your personal life. If you want to sell books, you need to have a presence.
  2. Ask your ENTIRE friends list to LIKE, FOLLOW, and SHARE your author page. INVITE potential readers to join your members only group. Offer incentives.
  3. Start with a teaser & a cover reveal. Hype it for a few days or week, count it down like  the major event it is! Use Canva for AMAZING graphics
  4. Post something relevant (not always a BUY MY BOOK grab) 2-5 times a week. Blurbs, behinds the scenes tidbits & fun facts. Let readers get to know you & build interest in your book.
  5. Pop into your group once a week and give them some love. Even if there are only two people. They get first peeks, insider info, and freebies. Free books for honest reviews is what you’re looking for.
  6. Have a website to direct them to. 
  7. Consider blogging on your website.
  8. Get business cards, bookmarks and/or other marketing materials that can be given away.
  9. Talk about you book to people. DO NOT give them the synopsis!!  But DO be animated and concise about your story.

You’d be surprised how easy it is to slip your author status into conversation. If they bite the hook & ask about it, have your “elevator pitch” ready.

How to Master the Elevator Pitch

But Wait, There’s More!

Don’t forget to create your profiles and claim your book(s) on BookBubAmazon, and Goodreads (Click each link to see mine for examples). This is important because this is where readers go to find their next favorite book to read. Be there!

Zooey Deschanel New Girl GIF - ZooeyDeschanel NewGirl Awkward ...

Fear Not…

Okay, more realistically, swallow the fear and promote yourself despite it. Remember, you’ve done something others have only dreamed of doing (or can’t even imagine doing!) 

xo Elsa

*Some of the links within the post are affiliate links from which I may be compensated.

** For a master list of my favorite author finds (also affiliate links) click HERE.

Elsa Kurt is a multi-genre, traditionally & self-published author of over twenty-five books. She is also a speaker and creator of Path To Authorship, coaching for new and aspiring authors. Thanks to her fabulous ADHD, she also designs several apparel lines, took up roller skating, and is pressuring her long-suffering husband for a fourth dog. For more tips, insights, and observations on the author’s life, visit Elsa HEREFor all of Elsa’s links, visit HERE.

Interested in becoming more involved with CAPA? We’d love to hear from you! Click HERE to contact us. Be sure to check out our upcoming events HERE, too!

Published by Elsa Kurt

Multi-genre, traditionally & self-published author, blogger, podcast host, & brand creator Elsa Kurt is a lifelong Connecticut resident & current Secretary for CAPA. All of Elsa's link, info, and bio can be found at elsakurt.com

2 thoughts on “5,4,3,2,1… Launch Your Book

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: